MEC
From EuroVR Knowledge Base
- Full name
- MEC (Measurement, Effects, Conditions)
- Acronym
- MEC
- Website
- Keywords
- presence
- Budget
- € 1281000 EURO
- Start date
- 10/1/2002
- End date
- 9/30/2005
Contents |
Partners
Funding Bodies
Contact
- [[Peter VORDERER
HOCHSCHULE FUER MUSIK UND THEATER HANNOVER INSTITUT FUER JOURNALISTIK UND KOMMUNIKATIONSFORSCHUNG EMMICHPLATZ 1 30175 HANNOVER DEUTSCHLAND Email: peter.vorderer@ijk.hmt-hannover.de Web: Tel: +49-51-13100494 Fax: +49-51-13100400 (mailto:useremail@useremail)
Objectives
Conceptualisation and measurement of Presence
Main Results
The fist half of MECs work plan is dedicated to the comparative methodological studies on Presence research. Beginning with the elaboration of a dimensional model of Presence experiences that is based on psychology theory, media studies, neuropsychology and communication science in general. MEC will test five different methodologies to measure Presence (questionnaire, think-aloud, distraction paradigm, eye-movement recording and functional magnetic resonance imaging (fMRI)). All measures will be applied to several media settings: Linear text, hypertext, film and VR/multimedia environments. These settings are expected to elicit Presence on different dimensions, and with different intensities of experiences. Our research strategy will provide some conclusions on the relative benefits of different of measurement methodologies, as well as their (dis-) advantages in practical use. The final MEC experiments address:
1)the effects of Presence on learning; 2)the influence of users motivations and skills on the formation of Presence experiences. These experiments will use the hypertext materials and the VR/multimedia environment from the methodological studies. Subjects will be screened for the user attributes under study, exposed to the educational media setting and subsequently tested for learning performance. This research design will address Presence in media-based learning processes and illustrate the role of psychological user variables that contribute to Presence experiences.
