Ethnographic Approach
From EuroVR Knowledge Base
Description
Ethnographic approaches may be used by VR researchers in order to gain a detailed understanding of how the technology is actually used and generate hypotheses regarding this. An ethnographic approach involves extensively studying an organisation’s culture. The evaluator becomes an integrated, active participant within the organisation, recording behaviours in context using a combination of observational and interview techniques.
Primary Reference or Source
- Spagnolli, A., Varotto, D., and Mantovani, G. (2003). An ethnographic, action-based approach to human experience in VEs. International Journal of Human-Computer Studies, 59(6), 797-822;
- McGreevy, M. W. (1992). The presence of field geologists in Mars-like terrain. Presence: Teleoperators and Virtual Environments, 1, 375 - 403.

