Content Analysis for Presence

From EuroVR Knowledge Base

Description

12 indicators of social presence have been identified in 3 categories based on previous research, literature, and analysis of transcripts: (i) interactive responses, (ii) affective responses, and (iii) cohesive responses. Transcripts of online communication are coded on the basis of a template. "Social presence density" is calculated by summing the raw number of instances then dividing them by the total number of words (Rourke, Anderson, Garrison, & Archer, 1999).

Primary Reference or Source

• Rourke, L., Anderson, T. Garrison, D. R., & Archer, W. (1999). Assessing social presence in asynchronous, text-based computer conferencing. Journal of Distance Education, 14(3), 51-70.